March 16, 2011

>>GRAPHICS - ART DIRECTION - LEVI'S

My early days when I was a Graphics/Design Director art directing to Graphic Designers. Art Direction was key to encompass the trends of art, type, color and techniques.  Levi's circa 1997, the key call outs were to signified Industrial Tech as one of our key trends for the season.  My mood board consists of art publications and actual t-shirts purchased to collectively create the call outs.

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