April 24, 2012

>>DESIGN CONTEST - SDBI (GERMAN FASHION INDUSTRY FOUNDATION)




Just got word from Joachim Schirrmacher who is the Project Director for the latest European Fashion Award FASH 2013.

Are men the new fashion victims? Are men afraid of beauty? How important is erotic capital to their style and their identity? Are fathers the new mothers? Does the classic guy have a future? In other words: what makes a man? And what does he look like? The European Fashion Award FASH 2013 features this year’s theme “SEXes” and is looking for new images for men – which in turn reveal new images for women too. 


The annual competition was expanded to a global level in 2010, and targets exceptionally talented students from all sectors of design beginning with the fourth semester. The second category is also open to final projects. Detailed competition guidelines are available at www.sdbi.de.


Registration deadline is September 30th, 2012.
Submission deadline is October 25th , 2012


We are glad of the commitment of all jury members. Margaretha van den Bosch, of Hennes & Mauritz from Stockholm, one of the most influential women of the fashion world, permitted. Robb Young from London writes for the International Herald Tribune, Financial Times or Vogue and is a strategic consultant in the fashion and luxury industry in Japan and Europe. Marcel Herrig works in his office for design in Shenzen, China for customers from Germany, USA, France, Italy and United Kingdom. From Berlin, one of the most famous young Designer, Michael Sontag is coming, as well as Dr. Adelheid Rasche, who is the Head of the worldwide biggest library for fashion at the National Museums in Berlin and Joachim Schirrmacher, creative consultant for governments, business and universities.


This reinforced international focus suits with the participants, by now over 50 percent come from abroad. Prizes include photo sessions for all winning collections by a renowned fashion photographer as well as comprehensive communication services. Overall, all prizes are valued at more than 80,000 Euro, thereof 5.000 Euro in cash. The winning projects will be presented to the international world of sports business and the media at an award ceremony and a special exhibition at ISPO MUNICH 2013 from February 3rd to 6th, 2013. 


The European Fashion Award FASH is an annual competition held by the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation – SDBI) since 2005. Thanks to its tradition, fairness, authentic industry focus, challenging tasks, international jury, complex selection process, refined documentation, as well as the subsequent success of former award winners, FASH has become one of the most important sponsorship awards for fashion design students. Fashion entrepreneur Klaus Steilmann founded SDBI in 1978. The foundation’s goal is to norturne fashion students. In 2008 the foundation’s charitable work was honoured with an award as part of the German government and commerce initiative “Deutschland – Land der Ideen”/”Germany – Land of Ideas”.

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