As published on Talenthouse....adidas eyewear are inviting artists, designers and creators around the world to customise a pair of 'original's' sunglasses using the provided template(s). Three winning iconic designs, as judged by the adidas original's design team, will be considered for global production in 2013.
The eyewear model in this creative challenge already exists in the collection and is called the Santiago. The current Santiago range uses simple eye-catching prints to give the sunglasses a 70’s look and feel. The distinctive keyhole nose bridge can either create a more heritage look but can also be highlighted in a different way to make the frame look more contemporary. The Santiago continues to attract attention from artists all around the world as it possesses a unique shape and design exemplifying its subtle difference. To learn more about the contest, go here.
Submission Deadline: July 31, 2012
Winners Announced: August 28, 2012
1st Choice Winner - 3 winners
Three winners will be selected by the Adidas eyewear design team.
- A digital copy of their work.
- Exposure across Adidas eyewear's website and social media.
People's Choice Winner - 1 winner
The designer with the highest number of public votes will receive:
- Exposure on Adidas eyewear's website and social media channels