May 20, 2015

FEATURE // HOLLY DOWNES - ACTIVEWEAR DESIGNER

Our feature today is a skilled Activewear Designer,  Holly Downes, who has had over 14 years expert experience designing for the activewear and lifestyle apparel industry.  Her specialty is fusing fashion and fitness.  She has designed for and collaborated with top brands including: Adidas, Splits 59, Off Duty by Joes Jeans, Quiksilver, Love Surf, Asics, Element, and Nike Swim to name a few.  She has also launched several active collections including: Roxy Athletic, O'Neill 365, and a celebrity wellness line that is set to launch in Spring 2016.

She loves the design process from the moment the thought of a new season arises, to the development process and beyond.  She finds it refreshing knowing her creative process evolves along with the seasonal trends.  She also loves building creative direction and telling the story through visual and tangible elements.  

Because she is emerged in the active industry, she also loves to stay active herself.  She practices yoga, loves a great sculpting class and enjoy outdoor runs.  While staying active she also loves wear testing her own designs to ensure performance, comfort, and functionality.  She works out of her home office in Orange County CA.  She has found her creativity to blossom as she balances her active lifestyle with piscina creative society.  She also dedicates time to volunteer at the local animal shelter weekly.  

You can view her work on her website http://www.piscinacreativesociety.com



© Holly Downes - all rights reserved

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