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Women's FW 17/18 Top Denim Trend Theme

Fashion Snoops presents their Fall/Winter 17/18 seasonal denim trend stories. Here we feature our editor’s pick for the top trend in the womenswear market. For women’s denim, Code is about breaking the fashion system of “collections” and dressing in anonymous separates. The wearer of Code expresses forward ambiguity in her new urban uniform.

Here is a preview of the denim report for Fashion Vignette readers.  The full version is available in the Fashion Vignette Trend Shop

The Code is re-invented. Demna Gvasalia at Vetements and Balenciaga has spearheaded a movement to turn fashion upside down. It’s about breaking the fashion system of “collections” and dressing in anonymous separates. The wearer of Code expresses forward ambiguity in her new urban uniform. Set against an industrial or institutional setting, fabrics are as normal as they come, yet proportions are greatly exaggerated. Active elements like sweatshirts, t-shirts or puffers are not intended for performance, rather for comfort and an anti-establishment statement. Graphics add to the non-descript vibe of Code, with empowering statements and bold wordplay.



  • Demna Gvasalia is one of the most influential people in fashion. He leads the collective Vetements and is also creative director at Balenciaga. His focus is on updated wardrobe basics. There’s a distinct urban edge, often met with volume and graphic messages.
  • Long before street style photography was a thing, Amy Arbus was THE photographer. She started out in the 80s as a photographer for The Village Voice. Her book On The Street explores features edgy street portraits shot between the 80s and 90s, including local artists and downtown scenesters, like Madonna.
  • American rapper and songwriter Eminem was the best-selling artist in the United States in the 2000s. His urban and nondescript style of hoodies and t-shirts are increasingly relevant today. 
  • Tommy Hilfiger started the logomania craze in the 90s. Everyone from Snoop Dogg to Kate Moss was decked out in red, white and blue logos. The brand recently launched a re-edition collection with fresh takes on Hilfiger classics, as well as a 90s spirited ad campaign.



Purchase the Full Report

The complete series of forecasts for Fall/Winter 17/18 and previous seasons are available now for purchase through the Fashion Vignette Trend Shop. Additional comprehensive reports are also available across all markets.

These seasonal narratives for FW 17/18 focus on a clear, concise product and lifestyle road map for the Women's Denim customer.