TRENDS // SCHMID - STYLE + MATERIALS . F/W 2017-18

Schmid is a leading company in the footwear and leather goods industry. It was founded in 1942 in Milan by Walter Schmid, a Swiss citizen, and is now owned by three Italian entrepreneurs, including Paolo Ciccarelli, the company’s chairman and chief executive. Schmid is not just a supplier of fabrics and accessories, but a strategic partner capable of providing quality, innovation, customized services to its clients. It is the partner of the most important designers of the fashion world, not only in Italy but also in the United States and the main European markets.

Visit their site and sign up for their social network accounts to discover their activities and stay updated on Schmid’s news: www.schmid.it

Schmid: The trends for the A/W 2017/18 season – Chapter 3: Stoned

The discovery of Schmid’s most appealing fashion trends continues: Stoned

Stoned is the new natural trend. The pristine purity of original rough-hewn surfaces. The minimalist style pushed to the extreme, worn down, bleached, dusty. The user of Stoned is a Millenial, the new generation living in emerging nations, who is seeking purity, simplicity and a post-industrial style. It is a sophisticated style in its way of being undefined and unpolished.

The trends for the A/W 2017/18 season – Chapter 3: Stoned - Schmid

Colour palette
The palette is made up of arid and natural colours: mineral and dusty grey hues blend with the tones of barren lands with different shades of browns.

The trends for the A/W 2017/18 season – Chapter 3: Stoned - Schmid

Materials
Dusty, solid and natural: these are the three key words for the fabrics of this theme: stone-washed denims, corroded and oxidized surfaces covered with ivy foil, soft surfaces with needle-punched wools and filled bouclé weaves.

Also playing a leading role are rough felts and mixed gabardines. The picture is completed with the whitening and craquelure effect on drill and cotton canvas with waxed raffia threads.

The trends for the A/W 2017/18 season – Chapter 3: Stoned - Schmid