WANDERLUST
Wilderness travel inspires a high-winter trend that combines the keen sense of adventure of iconic explorers with a renewed fascination for the great outdoors. This lifestyle trend combines modern functionality with traditional fashion styles.
REFLECTIVE
Modern generations mix nostalgia for their Soviet heritage with their contemporary futures, resulting in a blend of quirky folk, Soviet style packaging and a fascination with branded sportswear.
EXPRESSION
Creativity is reinterpreted using expressive freedom within the urban environment: a rise in art-squats ensures a considered approach to artistic ventures, commenting on social change with a refective and humorous slant.
