You can find all of the season’s fashion information and themes in the Spring Summer 17 colour-range booklet on sale in their e-boutique, and illustrated in the Première Vision Paris forums.
Below are glimpses of their Women's and Men's Casualwear Style Focus for the SS 2017 season.
WOMENSWEAR
JOYFULLY UNCOORDINATED
Relaxing and rejuvenating the dress to wear like a tee-shirt.
Sketching out a relaxed and fanciful femininity composed of spontaneous assemblies, stitched or even glued with adhesive tapes, zips and decorated snaps.
Fluid crepons, light knits, Pop-like decorations or graphic embroidery and openwork worked in friendly and cheerful combinations.
ENERGISING NAÏVETÉ
Adding together lace and relaxed fleece, thinking extra-mini!
Easy-wearing, frilly openwork lace, slightly synthetic eyelet embroidery.
Supple fleece and refined terries with artificial handles.
Accessories with a corsetry influence, in plastic and lace mixes, both hi-tech and hyper-feminine.
JOYFULLY UNCOORDINATED
Relaxing and rejuvenating the dress to wear like a tee-shirt.
Sketching out a relaxed and fanciful femininity composed of spontaneous assemblies, stitched or even glued with adhesive tapes, zips and decorated snaps.
Fluid crepons, light knits, Pop-like decorations or graphic embroidery and openwork worked in friendly and cheerful combinations.
ENERGISING NAÏVETÉ
Adding together lace and relaxed fleece, thinking extra-mini!
Easy-wearing, frilly openwork lace, slightly synthetic eyelet embroidery.
Supple fleece and refined terries with artificial handles.
Accessories with a corsetry influence, in plastic and lace mixes, both hi-tech and hyper-feminine.
MENSWEAR
ENERGIZING THE UTILITARIAN
Giving a fresh take to the workwear and utilitarian trend, and cultivating anti-camouflage with sturdy, colourful cottons or synthetics, lush decoration on sportswear and jeanswear bases, jungles and flowers to grow patinated with time. Bringing large volumes, the oversized, comfortable ease and an all-terrain approach together with sparkling and clearly visible decoration. Using colourful braids, broadly belting, playing with deliberately fun finishings to stride through the city like in search of new fashion territories to conquer.
CANDIDLY CHARMING
Adopting a menswear romanticism, a casual fluidity, a faded but not cutesy softness.
Drawing on the features of jogging wear for elegant pants in cottons and linens blended with lyocell or cupro. Deconstructing the fresh and languid shirt in silky or very lightweight versions. Gracefully flowering, exaggerating with a coy smile.
Cultivating refinement down to the last detail, with chiné zips, buttons and fasteners with a watercolour patina and whitened metals.
