[ TREND + PRINT REPORT ] AARYN WEST STUDIO

Today's post [ TREND + PRINT REPORT ], is from FV print and fashion contributor AARYN WEST of Aaryn West Studio based in Los Angeles, California. Below are her most recent print trend call outs from the Resort '15 collections.  

Aaryn West Studio is a design studio specializing in bespoke prints and patterns for application on nearly any surface in the fashion, interior, and gift design industries.  Go here, to check out her website



    CAT LADY    

Novelty prints are having a major moment right meow. So much so that it was a little difficult deciding which ones to report on. From common favorites like birds and butterflies, to the still-going-strong selection of tropical fruits (pineapples and bananas, anyone?), conversationals are a hot commodity for Spring 2015. Cats make for a relevantly quirky choice because they satisfy not only the ‘cute animal’ category, but can also merchandise well with the tropical themes that will no doubt dominate the season. Here Kitty, Kitty!

Giles, Alice + Olivia, Libertine all via Style.com
Background print © Aaryn West

    MIXED BOHO    

The bohemian look has been going strong for a several seasons now, and from what we are seeing on the runway this spring it won’t be fading away anytime soon. With influences from all over the globe and a penchant for mixing various dense and ornate motifs, the bohemian babe is no wall flower. For additional research on how to master the mixed boho trend, also see the new collections from print-mixing prosDuro Olowu and Anna Sui.

Etro, Preen Line, Just Cavalli all via Style.com
Background print © Aaryn West

   WHEN IN ROME    

While not all of your clients are likely to jive with this trend, we were quite eager to cover it. There were even several examples of it in the Resort 2015 shows, so we weren’t entirely surprised to see it pop up again for Spring, especially among the Italian designers. We are loving the variety of approaches used in presenting such iconographic imagery – from traditional black and white to modern color blocking, and even digital glitch. I could easily see this trend working well in combination with floral elements, or even as a simple novelty. For more takes on this trend also seeMarios Schwab and Fausto Puglisi.

Versace, Neil Barrett, KTZ all via Style.com
Background print © Aaryn West